Bad Bunny breaks Super Bowl halftime show viewer record

Bad Bunny’s Super Bowl halftime show has set a new global viewership record, with 4.157 billion views in the first 24 hours across various platforms. The performance, which featured Bad Bunny performing almost entirely in Spanish, paid tribute to Puerto Rico and the Latin community. The show also included appearances by Ricky Martin and Lady Gaga, with celebrities like

Pedro Pascal and Cardi B taking part. Bad Bunny’s social media impact was significant, with his performance generating the

NFL’s top three most-viewed social media posts of all time.